TikTok’s short-form video craze has swept the globe, and Singapore is no exception. In fact, the country boasts a high TikTok penetration, with about 72.4% of Singapore’s population using the app. On top of that, Singaporeans are spending a significant amount of time on TikTok—averaging 34 hours and 29 minutes each month, according to research.
Naturally, businesses are rushing to join the party, eager to connect with this massive and super-engaged audience. But, beyond crafting quality content, figuring out the best time to post on TikTok is what can really boost your engagement. After all, even the best videos need to land when eyes are glued to screens.
Deep Dive into TikTok’s Algorithm
Before we dive into the best TikTok posting times in Singapore, let’s decode how TikTok works its magic.
Ever wonder how your “For You Page” (FYP) seems to know you so well? TikTok uses artificial intelligence (AI) and machine learning to study user behaviour and personalise content recommendations. It analyses your likes, shares, and watch time (user interactions), video details like captions and hashtags (video information), and your device settings.
For example, if you constantly search and watch hawker food videos, TikTok takes note and curates more content related to hawker cuisine to appear on your FYP. Ultimately, it aims to deliver a continuous stream of content tailored to your unique preferences and interests.
Optimal TikTok Posting Times for Maximum Reach
While everyone has unique TikTok habits and scrolling schedules, understanding general trends can give you a solid head start. Here are the best times to post on TikTok for maximum visibility in Singapore:
Best Time to Post On TikTok During Weekdays
On weekdays, Singapore’s TikTok users are most active during two key windows:
- 11 am to 3 pm: This midday surge is driven by students and professionals scrolling during their lunch breaks.
- 7 pm to 9 pm: Engagement tends to surge again as the day winds down. Users often turn to TikTok to relax and entertain themselves after work or school.
Best Time to Post On TikTok During Weekends
Weekends bring a shift in user activity, with TikTok users in Singapore scrolling more freely throughout the day. Here’s when to post for maximum impact:
- 10 am to 1 pm: Late mornings to early afternoon see a spike as users ease into their day, making it a great time to share light-hearted or inspiring content.
- 2 pm to 5 pm: Afternoons are prime time for weekend explorers and casual scrollers, so this is your chance to shine with creative or trend-driven videos.
- 7 pm to 10 pm: Evenings remain a hotspot, similar to weekdays, as users settle in for the night and dive into longer scrolling sessions.
Joining in on Trends
To really amp up your TikTok game, it’s important to stay plugged into what’s trending. For example, if a viral dance craze is taking over TikTok, don’t just watch—join in. Creating and posting your own spin on it can help boost your visibility.
By using the trending hashtags and sounds tied to the dance, you make your video more discoverable. TikTok’s algorithm loves content that rides the trend wave, so your video is more likely to pop up on FYPs everywhere.
Tailoring Your Posts to Your Target Audience
To truly connect on TikTok, you need to tune into the vibe your audience loves. Start by diving into their demographics—age, interests, peak browsing times—and then craft your content to match their interests and the overall feel they gravitate towards.
Whether it’s upbeat and energetic, laid-back and informative, or quirky and offbeat, matching the video’s style to their preferences makes each post resonate more deeply. This approach not only engages them but also turns casual scrollers into committed followers. Get the vibe right, and watch your engagement soar.
Importance of TikTok Video Content Quality and Consistency
On TikTok, quality grabs attention, but consistency keeps it. Regularly posting content builds trust with your audience, while gaps or blank spells can make you fade into the background. Plan your posts in advance by creating a content calendar to ensure a steady flow of uploads.
Batch-create and edit videos in one go to save time and always have a reserve ready. You can partner with a video production agency in Singapore to help you shoot multiple high-quality videos efficiently and polish your content.
Master Your TikTok Timing
Timing is key on TikTok—while general trends help, experimenting with posting times can help you discover what works best for your audience.
Ready to create scroll-stopping TikToks? Aww Media’s social media video production services in Singapore are all about creating bite-sized video content that grabs attention fast and keeps viewers glued to the screen. Harness the optimal times to share your video and captivate your audience by partnering with us today.
