Visual content plays a big role in this day and age. It has the power to capture an audience while keeping them engaged for more. On that note, it’s also important to consider the type of videos you’d want to create.
Should it be a social media video, a live stream or maybe even an animation? Whatever it may be, producing brand videos is all about understanding your demographic’s favourite video trends.
This will help you produce relevant content that should cater to your target audience. Let’s take a look at some video trends you can try before they become outdated. Before that, here’s a rundown of what brand videos are:
What is a Brand Video?
Brand awareness is a crucial part of marketing and producing great content is the best way to get people talking about your brand. A brand video is content that talks about your brand values, stories and culture.
It showcases the essence of your brand as it goes beyond promoting products or services. It’s about telling a story that resonates with your audience. These videos aim to create an emotional connection with viewers and the more relatable they are, the better.
There are also many different types of branded videos. Some are trending more than the rest, giving you the perfect opportunity to capitalise on their fad.
Best Branded Video Trends
1. Short-Form Content
Humans are easily distracted and demanding focus can be harder than you think. That’s where short-form videos come in. Short-form content is more popular than ever and this is all thanks to our fleeting attention span.
Platforms like Instagram, Tik Tok and even YouTube have embraced this trend. The constant scrolling of short videos is an engaging format that almost everyone can relate to.
Whether it’s talking about your brand or showcasing your products, short-form videos are a fantastic way to connect with your audience in the fast-paced world of social media.
2. Live Streaming
If you can’t meet your audience face to face, then live streaming is the next best way to do it. Live streaming provides a real time connection with your audience which can foster a sense of authenticity and transparency.
Consider hosting live Q&A sessions, product launches or even behind the scenes glimpses. This will help you engage your audience in a more personal way.
The spontaneity and unscripted nature of live videos will also humanise your brand, building trust with your audience.
3. Interactive Shoppable Videos
Shoppable videos have revolutionised the e-commerce platform and it can help build your brand too. Shoppable videos are interactive content that allow viewers to shop straight from the video. Yes, that’s right!
These videos can tell your audience everything about your brand and the products you sell while giving them the opportunity to make a purchase right away.
Remember to make your shoppable videos simple and interactive by adding galleries, product tags and curated content.
4. User Generated Content (UGC)
What happens when you can’t come up with content? You let the audience decide for you! And that’s what UGC does. Harness the power of your community by encouraging user-generated content.
Invite your customers to share their experiences with your products or services through videos. This not only creates a sense of community but also provides authentic testimonials that resonate with potential customers.
Feature UGC in your brand videos to showcase the real impact of your offerings. All in all, UGC videos are an organic and authentic way to tell your story through your audience.
5. Artificial Intelligent Videos (AI Videos)
With the emergence of AI, it only makes sense to acquire their services before things get out of hand. AI has revolutionised the way we generate content and for the better or worse, it’s here to stay.
AI tools can automate tasks and personalise content for better engagement. It has the power to analyse your audience and create videos tailored to their interests. Most importantly, it can generate content much faster than you can!
They can produce videos with such speed that it can help your brand stay constantly active and relevant. AI videos bring a level of efficiency that has not been seen but it’s important to incorporate some human elements too.
So while AI does its work, just remember to check up on it now and then.
It’s safe to say that videos are one of the most effective and efficient ways to obtain information. It has revolutionised the way we consume information and it’s also a great way to communicate about your brand.
So remember to incorporate these trends into your marketing strategy and don’t hesitate to experiment with more than one.