People don’t share advertisements; instead, they share stories. Here at Aww Media, we’re always thinking about how to utilise video to effectively express your brand’s narrative and make it relevant to your target audience.
However, getting out of the habit of attempting to sell through video and into the practice of delivering stories can be difficult. We’ve compiled a list of video types – along with examples – to get your creative juices flowing.
1. Flaunt your expertise
You are a professional in your field. However, because you work with it every day, it’s easy to forget that your potential clients don’t have your insider expertise. The truth is, you have a wealth of professional knowledge to share – and there are people eager to learn from you!
Create a video that delves into the subject you’re an expert on, using simple explanations that will connect with your audience. A good example of this is this video on video marketing here.
2. Have a trend explained
What are the hot topics in your industry? You can join the conversation if there’s already a buzz around a topic by making an explanatory film about it. For example, if you are a marketing company, you can produce a video on marketing trends that are useful for your audience, such as this one.
3. Demonstrate a process
Still looking for inspiration? Make a video that demonstrates a step-by-step procedure. It may be a how-to video that shows your customers how to accomplish something in your sector, or it could be a behind-the-scenes look at how you built a specific product or how to utilise it.
4. Show something inspiring
By providing an inspirational or aspirational narrative, you can also encourage viewers to watch and share. Here’s an example of a trip destination with magnificent landscape that will pique viewers’ interest in the news feed and make them think, “I want to go there!” Can you come up with similar ideas for inspirational content that is relevant to your industry?
5. Don’t be afraid to get personal
Finally, don’t be scared to get personal and share your personal experience. Customers can feel more connected to a business by getting to know the people behind it, and you can assist in creating that connection by sharing your own stories. What are your interests and passions? What motivated you to start your company? Make a video to share these stories.
Your brand video is basically an introduction video that lets your potential clients get to know you better. Apart from giving information about your brand and your company, it also has to tell a relevant story that your clients care to know. Got more questions about creating your brand video and telling a story worth sharing? Get in touch with us for a chat!