Why Video Trends in Video Marketing is the Secret Ingredient in 2024

Why Video Trends in Video Marketing is the Secret Ingredient in 2024

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Why Video Trends in Video Marketing is the Secret Ingredient in 2024

The power of visual content is undeniable. Most if not all people love watching videos and this is due to the engaging nature of the format. From Instagram reels to YouTube shorts, videos are everywhere and it looks like they’ll be around for a long time. 

Videos can also be a powerful tool for your marketing strategy. As we progress through 2024, why not consider using video trends to boost your campaigns. This can be your “secret sauce” or ingredient to spicing up your strategies. Not convinced? 

Well here are some reasons why video trends are shaping the way brands connect with their audiences: 

  • Increased Engagement: Video content tends to capture attention more effectively than text or images. With the rise of short-form video content like TikTok clips and Instagram reels, users are accustomed to consuming bite-sized content. 

    It’s easier to digest and you obtain information much faster than reading. This will make it easy for you to engage with your audience and communicate about your brand. 

  • Higher Retention Rates: Studies have shown that viewers retain more information from videos compared to text based content. In fact, visuals are processed 60,000 times faster than text! – proving that we are indeed visually driven creatures. 

    By incorporating videos in your strategy, you can effectively communicate your message and increase the likelihood of being remembered. 

  • Improved SEO: Videos play a large role in SEO. Think about it; videos can lengthen the time spent on your website, decreasing bounce rates and boosting SEO. This will make it easy for your target audience to discover your brand. 

    Remember to optimise your videos with relevant keywords and descriptions. This can improve visibility and attract more organic traffic to your website. 

  • Enhanced Social Media Presence: Social media algorithms tend to favour video content. This will result in higher engagement and reach compared to other types of posts. 

    Consider using popular video trends and formats on all your socials. Whether it’s Facebook, Instagram or Linkedin, you can increase your brand’s visibility and connect with your audience on a deeper level.

  • Increased Conversion Rate: Marketing ultimately comes down to converting leads into customers and videos have proven to be highly effective. 

    Whether it’s a product demonstration or behind the scenes look, videos can showcase your offerings in compelling ways. This can help build trust and credibility with your audience, leading to more conversions and sales

  • Personalise Communication: Video allows brands to convey emotion, personality and authenticity in a way text cannot. Showcasing your team and providing educational content is a great way to connect with people.

    It humanises your brand and it shows your audience that your business is not a faceless entity. Ultimately, you’ll be able to forge stronger connections and foster brand loyalty over time. 

How to Use the Right Video Trend?

(Image Source: elements.envato.com)

Using the right video trend can significantly impact the success of your marketing campaigns. Firstly, staying updated is crucial. Keep a close eye on emerging video trends across various platforms such as TikTok, Instagram, YouTube, and LinkedIn. 

Pay attention to what content is resonating with your target audience and adapt your content strategy accordingly. By staying ahead of the curve, you can ensure that your videos remain relevant and engaging.

Understanding your audience is equally important. Before jumping on any video trend, take the time to understand your audience’s preferences, interests, and demographics. Tailor your content to resonate with their needs and preferences to ensure maximum engagement. 

Last but not least, remember to be authentic and creative. Authenticity builds credibility while being creative will keep your content fresh and relevant. 


Videos have and will always be a fan favourite when it comes to content. It may also be the missing ingredient to your marketing strategy so why wait? Start tapping into the power of visual storytelling and move a step closer to your 2024 goals!