When visiting a company’s corporate website, you must have seen a short video or a reel depicting staff interacting happily in their workplace or being interviewed about what they love the most about working with Company XYZ. This type of video is known as the company culture video. It plays a significant role in a company’s branding and communication strategy.
Company culture videos give potential and current employees, customers, and other stakeholders a glimpse of what it’s like to work for or do business with a company. These videos typically feature employees talking about their experiences, as well as footage of the company’s office, facilities, and events.
Purposes of company culture videos
Company culture videos can be used for a variety of purposes, including:
1. Attracting and retaining top talent
Company culture videos can be a great way to show potential employees what it’s like to work for your company and why they should join your team. By highlighting your company’s values, mission, and unique culture, you can attract candidates who are a good fit for your organisation.
2. Onboarding new employees
Company culture videos can be used to introduce new employees to your company’s culture and values. This can help them to feel more comfortable and engaged in their new role.
3. Building a strong employer brand
Company culture videos can help you build a strong employer brand and attract top talent. By showcasing your company’s culture and values, you can create a positive image of your company in the minds of potential employees.
4. Communicating with customers and other stakeholders
Company culture videos can also be used to communicate with customers and other stakeholders. By giving people a glimpse of your company’s culture, you can help them to better understand your brand and what makes your company unique.
In addition to that, company culture videos are also crucial because they can help businesses to:
1. Improve employee engagement
Company culture videos can help to improve employee engagement by reminding employees of the company’s values and mission. They can also create a sense of community among employees and make them feel more connected to the company.
2. Increase brand awareness and customer loyalty
Company culture videos can also be used to increase brand awareness and customer loyalty. By sharing your company’s culture with customers, you can help them to better understand your brand and what makes your company unique.
How To Create a Compelling Company Culture Video
If you’re a business owner or an organisation looking to expand, creating a company culture video to attract the right talent is absolutely essential. Here are some tips for creating a great company culture video:
- Be authentic – Your video should be a genuine reflection of your company’s culture and values.
- Be specific – Don’t just tell people about your company’s culture; show them. Highlight your company’s unique values and traditions.
- Be engaging – Your video should be interesting and easy to watch. Use high-quality visuals and music, and keep your video concise.
- Be shareable – Make sure your video is easily shared on social media and other websites.
Overall, company culture videos can be a valuable tool for businesses of all sizes. By creating a well-crafted company culture video, you can attract and retain top talent, build a strong employer brand, improve employee engagement, and increase brand awareness and customer loyalty while communicating your brand message clearly with customers and other stakeholders.
If you’re unsure where to start, we are here to help you create a professional company culture video. Get in touch with us for a quote today!