What is a TV Commercial Video (TVC)?
A TVC (television commercial) isn’t just an ad; it’s a compelling story designed to promote products, services, or ideas through the television medium. From snappy 10-second spots to engaging 3-minute stories, a successful TV commercial production captivates viewers from the first frame, building brand awareness and driving demand.
Why Choose Our TVC Production House?
Our TV commercial production company combines creative expertise, high-end production quality, and strategic storytelling to deliver commercials that resonate with your audience.
Unique Concepts That Fit Your Brand
Every brand has a story, and we make sure yours is told in a way that stands out. Our team develops original, creative concepts tailored to your brand identity, ensuring your TV commercial production is both memorable and effective.
Comprehensive Production Services
From pre-production planning to final edits, we handle every aspect of the TV commercial production process seamlessly. Our services include scriptwriting, location scouting, cinematography, post-production, and even media placement to maximise your reach.
Proven Track Record
With our experience in creative video production, our company has successfully produced high-quality TV commercials for leading brands in Singapore and all over the world. Our expertise in visual storytelling and audience engagement ensures that your TVC delivers real impact.
Types of Commercial Videos
Commercial videos are marketing powerhouses. They connect with audiences, boost engagement, and drive serious conversions. Whether promoting a product, building brand awareness, or telling customer success stories, a well-crafted commercial delivers a compelling message in a visually engaging format.
Product/Service Commercials
Showcase your product or service in action with engaging visuals and clear messaging. These commercials highlight key features and benefits, making it easy for consumers to see why your offering stands out.
Brand Commercials
Designed to strengthen brand identity, these commercials focus on storytelling and emotional connection rather than just selling a product. They help build trust and recognition with the target audience, aiming to make your brand more memorable.
Testimonial and Customer Story Commercials
Leverage real customer experiences to build credibility and influence potential buyers. These videos showcase authentic feedback and success stories, providing social proof that boosts brand trust.
Event or Campaign-Specific Commercials
Perfect for product launches, seasonal campaigns, or special promotions, these commercials create excitement and urgency. They help maximise reach and engagement by aligning with a specific marketing event or initiative.
Lifestyle Commercials
Connect with your target audience by portraying real-life scenarios that align with their aspirations and values. These commercials create an emotional connection, making your brand more relatable and aspirational.
Non-Commercial Ads
Often used for public service announcements or social causes, these commercials aim to inform, educate, and inspire change. They raise awareness about important issues while reinforcing a brand’s commitment to social responsibility.
View Our Featured Works
Over the years, our video production company has collaborated with top brands to create compelling and impactful TV commercials. Explore our portfolio to see how we convey their brand’s message through stunning visuals and engaging narratives.
Singapore Poly
A promotional video for Singapore Polytechnic’s open house.
Yole – Tubs
A light-hearted spin on the all-new Yole frozen yoghurt!
Merries Diaper
A TVC we created for Merries Baby Wash.
Asiamall App Advert
An animated video promoting the company’s mobile app.
As Trusted by Leading Brands
Our TVC production house has earned the trust of leading brands in Singapore and worldwide across diverse industries, delivering high-impact commercials that elevate their brand presence. Our proven track record speaks for itself, showcasing our commitment to excellence in TV commercial production and client satisfaction.
Aww Media has been very professional and at the same time accommodating throughout the entire duration of the project. We are very happy with our decision to have selected Aww Media for this project and would like to thank you and your team for the quality of work and also your guidance to us throughout this project.
Johnson Loo
Director, IT OS, Infineon Technologies Asia Pacific Pte Ltd
The team led by Gina approaches each task with high level of confidence. They are able to capture all of our ideas accurately. They look into details which is important to clients like us as we seek for the best media product. The crew has a high level of proficiency with lighting and sound equipment and was able to provide professional advice to my team. They have gained the trust of my organisation and good working relationship with us. Aww Media has my highest recommendation and looking forward to future partnership again.
Angel C
My team and I worked with Aww Media on an in-house production. Tasked with an extremely tight timeline and a frankly out-of-this-world concept, the Aww team went above and beyond to deliver a final product that blew all of us away. Everyone involved had only the best things to say about the Aww team’s professionalism, responsiveness and unstinting commitment towards delivering the best possible product. We very much enjoyed working with them and unequivocally recommend Aww to anyone looking for a creative, dynamic and professional production house to turn your craziest ideas into reality.
CY
I had a great time working with Gina and Daniel for the NTU SPMS School’s Freshmen Orientation’s event. It was a wonderful experience knowing that they could truly understand our needs and translate what we wanted into film that the students could relate to. Love the dynamics and creativity given by the team, always prompt and full of energy!
Helen Chen
Senior Assistant Manager, Nanyang Technological University – School of Physical & Mathematical Sciences
Aww Media laid our worry to rest with their professionalism and expertise. Not only were they good with their creative and artistic direction, Aww Media was also able to adapt quickly to our on-ground situations. Our show received good reviews. Most commented on how well each video was shot and put together. Thank You Aww Media! You’re Aww-some!
Zek Zaki Mohd
Our TVC Production Process
Our TVC production company works closely with you throughout every stage of creating your impactful commercial, from initial concept to final broadcast.
Pre-Production Planning
We begin by carefully reviewing your advertising brief, understanding their marketing objectives, target audience, and key consumer insights. This provides a clear direction for the TVC’s creative development and ensures effective targeting.
Our team will then present innovative ideas and storylines, followed by detailed storyboards tailored to your preferences. Once they have been approved, we finalise production details, including scheduling, location scouting, wardrobe, talent selection (subject to client approval), and music selection.
Post-Production Finalisation
Post-production is where the raw footage transforms into a polished and impactful TVC. We create a draft through offline editing and graphic animation, which is then refined through color grading and correction based on client feedback. Subtitles are added as needed, ensuring accessibility and broader reach.
Production Execution
Upon 50% down payment of the agreed quoted price, we will begin the production process. The actual shoot is usually completed in a day. However, this also depends on the complexity of the script. More intricate storylines may require more than a day.
Our experienced crew will expertly manage every aspect of the shoot, ensuring a smooth and efficient production.
Distribution Process
Before the commercial is ready to be received by the consumer, it has to go through the censorship board for the final cut. If there are any necessary edits, our TVC production company will implement them. Upon clearance, the completed TVC will then be delivered to media networks for broadcast.
Let’s create magic together.
Frequently Asked Questions about Our TVC Production Services
What is the typical timeline for producing a TV commercial?
The typical timeline for producing a TV commercial varies depending on the complexity of the project. A simple commercial might be completed in a few weeks, while a more elaborate production could take several months. However, we work closely with you to establish a realistic timeline that aligns with your needs and budget, ensuring clear communication and efficient project management throughout the entire process.
How do you ensure the TVC aligns with our brand identity?
Ensuring your TVC aligns with your brand identity is paramount to our process. We begin by thoroughly understanding your brand’s values, target audience, and existing marketing materials.
Our team works closely with you during the pre-production phase, presenting concepts and storyboards for your feedback and approval. This collaborative approach allows us to refine the creative direction until it perfectly reflects your brand’s unique personality and messaging.
And during the production process, we maintain open communication with you to ensure consistency and brand alignment.
What are the costs associated with TV commercial production?
The cost of TV commercial production depends on various factors, such as the complexity of the concept, commercial duration, crew size, location and talent fees, equipment rentals, and post-production work.
We can provide a transparent cost breakdown, detailing all potential expenses to help you make informed decisions. Our team can work closely with you to optimise your budget while ensuring a high-quality, professionally produced commercial that aligns with your vision.
Can you assist with media buying and placement?
While our core expertise is TV commercial production, we understand the importance of effective media buying and placement to maximize your commercial’s reach. We can connect you with our trusted network of media buying agencies in Singapore that specialise in strategic media planning and placement.
Do you offer services for both local and international markets?
Yes, we offer TVC production services for Singapore and international markets. Our company has experience working with diverse clients and understand the nuances of different markets. Whether you’re targeting a local audience or a global one, we can tailor our creative approach and production strategies to meet your specific market requirements.
Aside from TV commercial production, we can also provide corporate video production and social media services.
What genres of music do you specialise in?
We create music videos for all genres, from pop and hip-hop to rock, indie, and electronic. Our team adapts to each project’s unique style, capturing the essence of your music for a compelling visual experience.