What is a Music Video?
A music video is considered a visual representation of a song, combining imagery, storytelling, and performance to create an engaging audiovisual experience. It helps artists express their creativity, build a unique brand identity, and connect deeply with their audience. Whether it’s a narrative-driven story, a high-energy performance, or a conceptual masterpiece, a well-produced music video production amplifies your music’s impact.
Why Choose Aww Media as Your Music Video Production Company?
At Aww Media, we’re not just another music video production agency—we are passionate visual storytellers. This is what sets us apart:
Creative Direction That Stands Out
Your music is unique, and your visuals should be too. We collaborate with you to develop original concepts that align with your artistic vision, ensuring your video tells a compelling story that resonates with your audience.
High-Quality Production & Equipment
We use industry-leading cameras, lighting, and cinematography techniques to produce high-quality music videos. From cinematic storytelling to dynamic performance shots, we ensure every detail is captured with precision.
Expert Post-Production & Editing
Editing is where your video will come to life. Our skilled editors will fine-tune every frame, synchronising visuals with your music, enhancing colours, and adding special effects to create a polished, professional final product.
Our Featured Works
Our agency has worked on many video production projects, spanning from different styles and concepts. Every project is crafted to bring our clients’ visions to life, blending music and visuals seamlessly to create compelling narratives.
Explore our work and see how we’ve helped our clients make a lasting impact.
Singapore Poly
A promotional video for Singapore Polytechnic’s open house.
Like – Ethel Yap
A stop-motion music video made of cardboard.
PIER71
A video for the launch of PIER71’s campaign.
Asiamall App Advert
An animated advertisement for the company’s mobile app.
Our Music Video Production Services
Narrative Music Videos
- Story-driven music videos with cinematic storytelling
- Storyboarding or scriptwriting
- High-quality cinematography and creative direction
Conceptual Music Videos
- Unique, visually abstract themes and creative visuals
- Experimental and artistic approaches
- High-end VFX and animation options
Lyric Videos
- Eye-catching animated lyric displays
- Customised motion graphics and typography
- Great for social media and streaming platforms
Performance-Based Music Videos
- Showcasing live performances with dynamic camera work
- Ideal for bands, solo artists, and stage productions
- Professional lighting and multi-angle shooting
Our 3-Step Music Video Production Process
When working with our video production agency in Singapore, we help you throughout the whole process of creating your music video.
1. Pre-Production Planning
Every great music video starts with a solid plan. We work closely with you to develop a creative concept, storyboard key scenes, scout locations, and handle logistics like casting and scheduling to ensure a seamless production process.
2. Production Execution
Our experienced crew will then bring your vision to life using professional-grade cameras, lighting, and cinematography techniques.
3. Post-Production Finalisation
This is where the magic happens. Our editors meticulously sync visuals to your music, apply colour grading, add visual effects, and refine every detail to create a polished, high-quality video that aligns perfectly with your artistic vision.
As Trusted by Leading Brands
Our agency has partnered with top brands and artists across Singapore, delivering creative video production services that blend stunning visuals, crystal-clear music, and compelling narratives.
Aww Media has been very professional and at the same time accommodating throughout the entire duration of the project. We are very happy with our decision to have selected Aww Media for this project and would like to thank you and your team for the quality of work and also your guidance to us throughout this project.
Johnson Loo
Director, IT OS, Infineon Technologies Asia Pacific Pte Ltd
The team led by Gina approaches each task with high level of confidence. They are able to capture all of our ideas accurately. They look into details which is important to clients like us as we seek for the best media product. The crew has a high level of proficiency with lighting and sound equipment and was able to provide professional advice to my team. They have gained the trust of my organisation and good working relationship with us. Aww Media has my highest recommendation and looking forward to future partnership again.
Angel C
My team and I worked with Aww Media on an in-house production. Tasked with an extremely tight timeline and a frankly out-of-this-world concept, the Aww team went above and beyond to deliver a final product that blew all of us away. Everyone involved had only the best things to say about the Aww team’s professionalism, responsiveness and unstinting commitment towards delivering the best possible product. We very much enjoyed working with them and unequivocally recommend Aww to anyone looking for a creative, dynamic and professional production house to turn your craziest ideas into reality.
CY
I had a great time working with Gina and Daniel for the NTU SPMS School’s Freshmen Orientation’s event. It was a wonderful experience knowing that they could truly understand our needs and translate what we wanted into film that the students could relate to. Love the dynamics and creativity given by the team, always prompt and full of energy!
Helen Chen
Senior Assistant Manager, Nanyang Technological University – School of Physical & Mathematical Sciences
Aww Media laid our worry to rest with their professionalism and expertise. Not only were they good with their creative and artistic direction, Aww Media was also able to adapt quickly to our on-ground situations. Our show received good reviews. Most commented on how well each video was shot and put together. Thank You Aww Media! You’re Aww-some!
Zek Zaki Mohd
Let’s Create Magic Together.
Frequently Asked Questions about Our Music Video Services
What genres of music do you specialise in?
We create music videos for all genres, from pop and hip-hop to rock, indie, and electronic. Our team adapts to each project’s unique style, capturing the essence of your music for a compelling visual experience.
How long does the production process take?
The duration of the music video production process varies depending on the concept, style, and complexity of the project. A simple performance-based video might be completed in a few days, while a more elaborate narrative or cinematic video could take several weeks.
What are the costs involved in music video production?
The costs involved in our music video production services vary considerably depending on various factors. This includes the scope of the project, the crew required, the equipment used, the location(s), and the complexity of the post-production.
Can you assist with music video promotion?
Yes, we can assist with music video promotion. Aside from our music video services, we also specialise in social media video services, so we know how important it is to optimise your video for various social media platforms. We offer guidance on strategies to maximise visibility online and create engaging social media content.
What are tips for planning your next video concept?
Compared to most other types of video productions, creating music videos is relatively more complicated. This is because, aside from the lyrics, the video-maker will also be required to work off a script, which is mainly visual in nature. In addition, there is also the need to fit an entire visual story into a few minutes’-long clip and music videos also don’t afford the opportunity to create long establishing shots.
While a music video can take various forms, whether live performance or short film, the quality of video composition will ultimately determine how the message is delivered and accepted by the target audience.
Before you think of a concept for your next music video, these are some tips you should consider:
- Be resourceful and creative – Most music videos you see on TV are expensive. Therefore, to make the most of your budget, you should consider your resources. For example, it’s worth taking inventory of the things you already own to be used as props so you wouldn’t have to spend unnecessarily.
- Keep it simple – You can plan a music video in which the visual and lyrics progression are in tandem. A good video doesn’t need to be overly complicated. As best possible, make your storyboard interesting and relatable, but not cliched.
- For new artists, remember that simplicity is key. Make your video as your calling card for the future.
- Know your target audience – Keep your target audience in mind when planning a video style. Just because something appeals to you doesn’t necessarily mean it will click with the people you are targeting.
Know that the objectives of your music video are:
- Creating brand awareness
- Creating brand engagement; and
- Reaching out to the right audience