Online platforms and social media are at the core of any marketing strategy. Video creation has emerged as the holy grail of any brand’s or company’s web presence in the age of digitisation. The play button has a compelling draw that encourages viewers to watch your video.
While this may be the cause of the rising trend in video advertising that we are seeing, it has also improved the video production sector as a whole. Nonetheless, there are several rules you need to keep in mind for basic video production because not everyone can create high-quality video material.
Read on to learn about the dos and don’ts of video production:
10 Dos Of Video Production
1. Have Good Lighting
The quality of your video image is heavily influenced by good lighting. Better pictures will result from shooting well-lit subjects with an ordinary camera than from shooting poorly-lit subjects with a high-end camera.
2. Have Good Sound Quality
Your viewers will usually put up with poor visual quality more than subpar sound quality. They will surely exit your video if they can’t hear what you’re saying in it.
3. Use A Tripod
For a video to be interesting, it needs to be controlled and stabilised. For this purpose, make use of a tripod or other stabilising methods available to you.
4. Plan Well
Write your script, plan your shots, have a general idea for the editing, and make a shooting plan. Also, don’t forget to scout the area before shooting. The quality of your video will improve with more pre-production planning.
5. Keep It Organised
Make use of an arrangement for the footage as you shoot. It is also helpful to name the raw files for editing to indicate the project and the pictures.
6. Backup Your Files
As you progress, make additional copies of the raw film and edits. The use of a separate hard disc is advised.
7. Emphasise The Visuals
If you watch the evening news, you’ll see that the video itself – not the script – is what you’re really focusing on. The narrative certainly improves the video, but in the end, what you see is what you remember the most.
8. Keep It Short And Succinct
A two-hour video/film should be sufficient if your subject is complex, such as when explaining the global political climate or documenting World War II. However, most web videos should be brief enough to watch in one or two minutes. Do consider the audience’s attention span while determining the ideal video duration.
9. Show What Your Target Audience Wants/Needs
Decide who will view your video and what action you want them to take after watching it. Now consider what the most important thing you can demonstrate in your video to achieve this result is.
10. Vary Your Shots
The audience is kept alert and interested through an interesting variety. Utilise a range of shots, such as long, mid, and close-ups. Instead of just capturing someone talking in a static image, use shots that demonstrate motion. Edit while keeping speed and flow in mind. Include background music, balancing it to highlight the narration or voiceover. View other videos to find inspiration for yours.
7 Don’ts Of Video Production
1. Rely On Your Equipment To Substitute Good Technique
Even the best technology in the world cannot create a quality video on its own. Better storytelling and lighting will result in a better video than HD resolution and expensive-looking but pointless extra effects.
2. Take Your Audience For Granted
Nobody would view your video just because it is there. Create something for your audience that they will like and benefit from.
3. Be Too Static
Avoid merely showing shots of a single individual chatting while seated in front of a camera. Add some variety.
4. Be Too Restless
Continuous zooming, panning, or cutting between moving shots will give your audience a headache. Mix easy-to-view still images with motion shots to maintain viewers’ interest and attention.
5. Be Too Obvious
Don’t say everything out loud, allow the visuals to tell some of the narratives. Don’t speak it if you can demonstrate it; it results in a more engaging video.
6. Get Shots That Are Too Far Away
Get up close to the subject and fill up the frame. Avoid including anything in the shot that would detract from the scene’s or subject’s primary focus.
7. Have Spelling Errors In The Subtitles/Credits
Having on-screen texts that contain spelling mistakes displays unprofessionalism more than anything else. Ensure everything is spelt correctly and that all the information you provide is correct and accurate.
Though it may sound challenging, making professional videos doesn’t actually have to be too difficult. All you have to do to improve the quality, engagement, and outcomes of your videos is to implement the advice provided in this article.
Always remember that you shouldn’t rely too heavily on buying the greatest equipment before shooting your movies. Each creator must go through this process, and as you get better with less money and gear, you’ll be that good of a video creator when you have the correct tools.
However, mastering the art of video production is not something that can be done in a short time. Why not let the pros (like us!) handle your video production as you learn the trade? Get in touch with us to know how to start!