When it comes to marketing, the days where marketers would advertise their products on print media are getting scarce as more and more get on the video marketing bandwagon. Thanks to the dawn of social media, almost everyone — from big, global brands to home-based startups — are able to reach their target audience by posting a video ad. Granted, the increasingly short attention spans of consumers over the past few years have made it more challenging for marketers to creatively market their goods, few people are now willing to read through a whole advertorial page. They’d rather just watch a video.
If you are a marketer contemplating to make a shift to video marketing, here are the 7 major advantages of video marketing to make that jump now:
1. Videos are Eye-catching
Video content is shown to attract more attention than other forms of content. The current state of content marketing is highly competitive. Consumers are presented with an excess of content to look at and dedicate their time to reading/viewing. The more captivating your content, the more likely it is to be consumed.
According to Statistica in 2018, 85% of all internet users in the United States watched online video content monthly on any of their devices.
2. Videos Build Trust
Trust is the foundation of conversions and sales. But building trust should be a goal on its own. The whole concept of content marketing is based on trust and creating long-term relationships. Stop selling and let the people come to you by providing them with interesting and useful information.
One of the major advantages of video marketing is that video content is likely to engage and ignite emotions. Promotional videos can foster trust as well. Some consumers are still sceptical about buying products and services on the internet because they fear fraud and cheating. But effective marketing videos present your products in a conversational form.
3. Videos Generate Lead
74% of marketers say that videos are more effective at generating leads than blog posts. However, using video to generate more leads for your business requires more than just publishing videos. You have to create engaging videos that encourage people to press play and continue watching from beginning to end.
4. Videos Provide Easy Explanation
Are you launching a new product or a service? Create a video to show how it works. 98% of users say they’ve watched an explainer video to learn more about a product or service. Interactive video is a new type of media that is proven to drive a 47% increase in time spent watching videos and one that 93% of marketers say is effective at educating the buyer.
For example, if the product is complicated, you could choose to view it from multiple angles of your choice while someone demonstrates it, giving you the most comprehensive understanding possible. The advantages of video marketing are that they are a great tool for teaching people in a way that not only works but also makes the experience enjoyable.
5. Videos Provide Easy Engagement
Videos are a great tool for learning, but it’s also super easy to consume. Today’s life is too busy to have time to read long product descriptions or dig deep into services. The modern customer wants to see the product in action. Video preference is one of the most important driving forces of using video in your content marketing.
6. Videos Generate Traffic
Videos will more consistently keep people on your page for longer periods of time. People are more likely to visit your website by watching a video on YouTube or other social media channels than they are any other type of content.
This is one of the main reasons why so many B2B businesses have launched their own video websites and are investing heavily in video content. The more video content you create, the more quality traffic you can draw to your pages which will, in turn, boost your overall SEO in the long run.
7. Videos Boost SEO
Search engines look for content that engages viewers. Nothing entices more numerous and longer page views quite like a video.
One of the biggest ways that video content can improve your SEO has to do with Google’s internal algorithm for generating search engine results pages. Keep in mind that Google values two things above all others: the quality of your content, and its relevance to someone’s original search terms.
Not only that, but YouTube is also the second-largest search engine behind Google. If you put your video on YouTube as well as your website, your visibility and opportunity to show up in search is greatly increased.
Video advertising is becoming more and more affordable and widespread. Video adoption grows partly because of the advances in technology but also because it’s easy to spread across the globe. If you want to pull your viewers in, connect with them emotionally, and then get them to take the next step, video is the way to do it.
There are many avenues for consumption when it comes to video marketing, with YouTube being a leading channel. You can also create video marketing ads for Instagram and Facebook, and perhaps even collaborate with popular influencers to help catapult your product for wider reach. Now that you know the power behind video marketing, it’s time to learn the trade of creating good marketing videos.