In terms of marketing, people are primarily interested in watching videos more than other mediums of marketing. When compared to other types of visual material, the engagement is longer and deeper. In fact, experts believe that video is expected to account for 82 per cent of all consumer internet traffic by 2022.
Video marketing can be one of the most effective ways to promote your products – whether you’re running an internet business, dropshipping, or performing affiliate marketing. A video can help you provide information to your target audience fast and in a simple style. New visitors can always be directed to your website by a high-quality, instructive film with a compelling call to action. Video traffic has been proven to be one of the most effective lead generation tactics.
Therefore, if you are keen to boost your engagement, use the following video marketing methods to boost your sales funnel:
1. Promote your videos on YouTube
After Google, YouTube is the second most popular web search engine. Furthermore, this platform is one of the most effective ways to obtain social signals for SEO purposes. As a result, investing your marketing dollars in this video sharing service is a no-brainer.
You can add a variety of video content to your brand’s YouTube channel, including:
- How to Get Started Tutorials
- Product-Demo Tutorials
- How-to or Explainer Videos
- Instructional Videos
- Interviews with Industry Experts or Employees
- Behind-the-scene Takes
- Real-time or LIVE Videos
- Videos that provide Information about your Company & Products
- Special Company’s Event Videos
To attract viewers, be sure to post high-quality compelling films. Regularly updating the channel feed will attract visitors to subscribe to your channel. Remember to share these videos on your other social media accounts.
2. Leverage on sponsored video ads on social platforms
Businesses should use social media networks as a valuable marketing tool at every opportunity. To increase brand visibility and revenue, all businesses must have an active presence on social media networks today. The social media realm has become extremely competitive as a result of all enterprises getting on the social bandwagon. As a result, a company on social media is competing not just with its competitors, but with all companies fighting for the attention of social users.
Paid ads are one of the most effective ways for a company to be heard in this congested social world. When a video is included in a Facebook post, it receives 100 times the amount of engagement as a standard post.
To deliver video advertising to the proper audience, you must specify your target audience. Make sure your video is brief, relevant, offers a compelling value proposition, and has a strong call-to-action.
3. Dedicate personalised short videos to your followers
All social media managers understand that social media platforms are two-way streets. It should be used for more than just marketing items or services. These channels must also be used by brands to engage with their social followers.
Companies that are willing to think beyond the box can even send them curated movies. However, personalised videos will help you connect with your audience in ways that no other marketing medium can.
They will feel special because of the personal touch. Finally, to inspire viewers to take the next step (aka visit your website, like your social media page, etc.), include interesting call-to-action at the end of videos.
4. Take advantage of user-generated content
User-generated content is the most effective technique to promote your company. On the brand’s social media platforms, you can run a contest for better engagement. Request footage of customers utilising your company’s product as part of this contest. Feature the contest winner’s video on the homepage of your website and your brand’s winning film will serve as a video testimonial.
Prospective clients get confidence from user-generated videos. As a result of this marketing strategy, your clients will be empowered to become brand ambassadors. Furthermore, the content created by customers will aid in the development of stronger customer ties. Putting a video from a customer on your website humanises your business.
Another useful strategy is to request unboxing videos from your clients. Unboxing videos elicit a sense of eagerness from viewers. Viewing such movies will entice potential customers to purchase in order to enjoy a similar experience.
5. Cash on Instagram reels/stories and TikTok videos
Instagram and TikTok are two social media networks that cater to businesses. Stories and reels are one of the most popular aspects employed by brands on various social channels.
People prefer to watch stories and reels than frequent Instagram or Facebook updates, as we know. Many social media marketers use this function to promote their flash deals because of user desire. It may be feasible to connect to your site from the stories and reels, depending on the size of your audience.
Share compelling, creative short videos on various networks to increase traffic to your website and sales conversions. Be sure to include a relevant link at the end of the video to encourage viewers to make a purchase/sign up for your service.
Take a look at your favourite brands on social media and take note of what attracts you to their products and services, as portrayed on their social media channels.
Better still, look at other marketing videos for an idea of what you would like your company’s marketing to look like. For more great ideas and inspiration to get you started, get in touch with us here.